Would you like to speak CEO English? Would you like to communicate with command and style? How do you disagree with someone, without being disagreeable? How do you re-negotiate a contract, or a distribution agreement? How to prepare for an important business meeting? How to write important letters, or make minutes of meetings? How to prepare for a difficult job interview? How to interact with CEOs and Board Members?
Linguaphone Business English is an award winning course that uses the Case Study Method pioneered at the Harvard Business School. It uses 12 business case studies covering many industries spread over 15 countries. It teaches an English vocabulary of over 3000 words and covers 67 essential business communications skills. It has review and revision exercises, and a Correspondence Course that leads to certification.
You can do one case study a week, and complete the entire course in 12 weeks. The Case StudiesA summary of the 12 cases is given below: Can-Am Type of company: Business focus: Principal countries/markets: Key Language Aims: | Sports goods Improving market share Canada, UK Reading background information, Using charts and tables, presentating advantages & disadvantages |
Caspani Type of company: Business focus: Principal countries/markets: Key Language Aims: | Fashion Effective marketing Italy, USA Memo writing, giving short answers, ways of agreeing, letter of complaint |
Farnell Type of company: Business focus:Principal countries/markets: Key Language Aims: | Industrial/generators Negotiating an exclusive distributorship UK, South East Asia Writing minutes of a meeting,checking references, Quoting prices |
Ritter Elektron Type of company: Business focus: Principal countries/markets: Key Language Aims: | Information technology/electronicsBreaking into new markets Germany, USA Asking leading questions,making a presentation, negotiating changes to a contract |
Samex Type of company: Business focus: Principal countries/markets: Key Language Aims: | Australian Oil Company Appointing key staff Australia � Brazil Notes on an interview, job qualifications, international time differences. |
Star � Line Type of company: Business focus: Principal countries/markets: Key Language Aims: | Nigerian Jewelry importer Extending credit Nigeria � France Formalities in business letters, accounts and payment, abbreviations used in telexes. |
Elliott-Industries Type of company: Business focus: Principal countries/markets: Key Language Aims: | British Electric motor manufacture Granting exclusive distributorship U.K Formal ways of stating conditions, computer terminology. Uses of �make� and �do� |
Orientair Type of company: Business focus: Principal countries/markets: Key Language Aims: | Hong Kong airline Improving market position Hong-Kong , Europe Using flight timetables, summarizing meetings, introducing different points of view. |
Body Care Type of company: Business focus: Principal countries/markets: Key Language Aims: | American cosmetic house Franchising U.S.A � Scandinavia Using figures, letters refusing requests, common acronyms (PR, CEO, etc), contracts. |
Hanson Type of company: Business focus: Principal countries/markets: Key Language Aims: | British boat building company Sponsorship Australia � U.K Preparing minutes of a meeting, telephone expressions, terms used with sponsorship. |
Menhar Type of company: Business focus: Principal countries/markets: Key Language Aims: | American hotel chain Tendering / negotiations People�s Republic of China � U.S.A Conference planning, terms associated with overwork and pressure, profit and loss accounts. |
Taiyo Type of company:Business focus: Principal countries/markets: Key Language Aims: | Japanese printing machinery supplier. take-over / management style Japan � The Netherlands Expressing currency figures, formal versus informal style, expressing intentions. | |