 Would you like to speak CEO English? Would you like to communicate with command and style? How do you disagree with someone, without being disagreeable? How do you re-negotiate a contract, or a distribution agreement? How to prepare for an important business meeting? How to write important letters, or make minutes of meetings? How to prepare for a difficult job interview? How to interact with CEOs and Board Members?
Linguaphone Business English is an award winning course that uses the Case Study Method pioneered at the Harvard Business School. It uses 12 business case studies covering many industries spread over 15 countries. It teaches an English vocabulary of over 3000 words and covers 67 essential business communications skills. It has review and revision exercises, and a Correspondence Course that leads to certification.
You can do one case study a week, and complete the entire course in 12 weeks.
The Case StudiesA summary of the 12 cases is given below:
Can-Am Type of company:
Business focus:
Principal countries/markets:
Key Language Aims: | Sports goods
Improving market share
Canada, UK
Reading background information, Using charts and tables, presentating advantages & disadvantages |
Caspani Type of company:
Business focus:
Principal countries/markets:
Key Language Aims: | Fashion
Effective marketing
Italy, USA
Memo writing, giving short answers, ways of agreeing, letter of complaint |
Farnell Type of company:
Business focus:Principal countries/markets:
Key Language Aims: | Industrial/generators
Negotiating an exclusive distributorship
UK, South East Asia
Writing minutes of a meeting,checking references, Quoting prices |
Ritter Elektron Type of company:
Business focus:
Principal countries/markets:
Key Language Aims: | Information technology/electronicsBreaking into new markets
Germany, USA
Asking leading questions,making a presentation, negotiating changes to a contract |
Samex Type of company:
Business focus:
Principal countries/markets:
Key Language Aims: | Australian Oil Company
Appointing key staff
Australia � Brazil
Notes on an interview, job qualifications, international time differences. |
Star � Line Type of company:
Business focus:
Principal countries/markets:
Key Language Aims: | Nigerian Jewelry importer
Extending credit
Nigeria � France
Formalities in business letters, accounts and payment, abbreviations used in telexes. |
Elliott-Industries Type of company:
Business focus:
Principal countries/markets:
Key Language Aims: | British Electric motor manufacture
Granting exclusive distributorship
U.K
Formal ways of stating conditions, computer terminology. Uses of �make� and �do� |
Orientair Type of company:
Business focus:
Principal countries/markets:
Key Language Aims: | Hong Kong airline
Improving market position
Hong-Kong , Europe
Using flight timetables, summarizing meetings, introducing different points of view. |
Body Care Type of company:
Business focus:
Principal countries/markets:
Key Language Aims: | American cosmetic house
Franchising
U.S.A � Scandinavia
Using figures, letters refusing requests, common acronyms (PR, CEO, etc), contracts. |
Hanson Type of company:
Business focus:
Principal countries/markets:
Key Language Aims: | British boat building company
Sponsorship
Australia � U.K
Preparing minutes of a meeting, telephone expressions, terms used with sponsorship. |
Menhar Type of company:
Business focus:
Principal countries/markets:
Key Language Aims: | American hotel chain
Tendering / negotiations
People�s Republic of China � U.S.A
Conference planning, terms associated with overwork and pressure, profit and loss accounts. |
Taiyo Type of company:Business focus:
Principal countries/markets:
Key Language Aims: | Japanese printing machinery supplier.
take-over / management style
Japan � The Netherlands
Expressing currency figures, formal versus informal style, expressing intentions.
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